The Idea Writers: Copywriting in a New Media and Marketing Era
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| ISBN | : 6000456336637 |
| : Book |
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In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.
The Idea Writers: Copywriting in a New Media and Marketing Era by T. Iezzi N. n/a(2010-12-14) | T. Iezzi N. n/a | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) | T. Iezzi | ISBN: 9780230613881 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon. The Idea Writers: Copywriting in a New Media and Marketing Era - T. Iezzi - Bücher
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But that doesn’t mean that copywriting or sloganeering – whatever you want to call it – lacks a place in marketing today. There is no other format as ruthlessly economical as the headline or no task as complex as writing a tagline that will serve as the central purpose of an enterprise for many years.
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